42 Roles in the Built Environment - Marketing Director
Professionally I think I’m quite a good analyst. People think I’m creative because I work with a lot of creative people, but my strength is connecting what I think an audience needs, what I think the brief is and what best fits that brief. I've always thought I’d be a good curator of a gallery, rather than an artist - Katie McLean
Katie is UK & Ireland marketing director for Crown Paints.
As the strategic marketing lead, Katie was instrumental in the development of the brand’s better, braver, beautifuller. proposition, that demonstrates the impact of colour and paint to people working across the built environment.
Formerly Head of Marketing at ao.com and a Senior Marketing Manager at L’Oréal Paris, Katie has over 15 years of experience as a corporate and consumer brand and marketing specialist, across a range of sectors including retail, beauty and consumer technology.
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