"Even in times of lockdown and a lack of physical sources of inspiration, Heimtextil Trends provide you with an overview of the textile interior design of tomorrow."
In cooperation with the Heimtextil team, internationally renowned design and trend experts analysed current trends and developed trend topics that serve international product developers and designers as a guide.
What has changed?
For many years, the lifestyle industry has asked “what is new this season?”. Newness and cultural erosion are core drivers of lifestyle products, and the foundation of this began in the 20th century when shopping shifted from necessity-driven to pleasure-driven, and consumer products were no longer made to last a lifetime.
Now is the time for a new perception of 'new' itself, as both consumers and the industry are beginning to change existing systems in different ways. Welcome to “Nothing New, Everything New”.
The impact of the crisis
The first two decades of this millennium brought several challenges for industry and trade – above all, the current coronavirus pandemic. But crises are also drivers of innovation. In the textile industry, digitalisation and sustainability are currently omnipresent topics.
The coronavirus pandemic ensures that both topics have become more important than ever. Heimtextil Trends 21/22 provide an overview of the status quo of those developments.
REPURPOSE: From creation to curation
REPURPOSE describes a major process change in the development of textile products: we are no longer concerned with creating new products. Rather, we move onto curating existing textiles, creating a new visual expression. Unlike the traditional design process, which starts with an idea, REPURPOSE begins by considering what can be made from existing fabrics. REPURPOSE gives textiles a new purpose and enhances what has already been made.
REWILD: Back to the original
From generation to generation, in our postmodern world, we have largely lost connection from nature. This has a crucial impact on how we understand and use the ecosystem in which we live.
REWILD takes on the return to the original, wild state of nature and tries to explain the wisdom of it in order to derive insights for our life and furnishing products: natural resources are rediscovered and applied in a new, modern context.
The result is sustainable and regenerative solutions in product development. The visual and textile expressions of the REWILD trend focus on directions such as "Nature's lab", "Indigenous", "Wild" and "Basic Living".
REINFORCE: Scandinavian touch, minimalistic look
From short-lived to longevity, REINFORCE is about visual and compositional longevity within textiles and materials. It draws inspiration from how Scandinavian design merges durability with pared back functionality. This approach, proven over time, utilises heavy and enduring materials to create visual resilience.
Resilient expression and Brutalist architecture are key elements in the REINFORCE trend. To reinforce is to make something stronger. Longevity is a key influence on colours, materials and design.
Distinct from REPURPOSE and REWILD, REINFORCE has a simple and bold Scandinavian mood with an honest and minimalistic look. Simple functionality and durability in design characterise the trend.
REVIVE: The creative process takes precedence over the product
REVIVE wants to encourage people to feel and sense what they are capable of creating with their own human skills. Through the creative process - and not through the actual production result - a greater emotional satisfaction is to be achieved. In the process, all rules for (re)working, learning and experimenting on the product are dropped.
REVIVE enlivens and honours the immaterial flow that occurs during the creative process instead of focusing only on the final object. In this way, REVIVE sets itself the task of tracing our own creativity. Once a household practice, the act of repairing is now seen as creative method. The REVIVE trend subsequently focuses on process, modern mending and experimentation.
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