Pantone has announced its Colour of the Year for 2022 as Very Peri - "displaying a carefree confidence and a daring curiosity that animates our creative spirit." And, in our view, the visual equivalent of a big, warm embrace.
According to Pantone, the shade was created especially for 2022 with the notion of embracing in mind. "Very Peri helps us to embrace this altered landscape of possibilities, opening us up to a new vision as we rewrite our lives. Rekindling gratitude for some of the qualities that blue represents complemented by a new perspective that resonates today, PANTONE 17-3938 Very Peri places the future ahead in a new light.
"We are living in transformative times. PANTONE 17-3938 Very Peri is a symbol of the global zeitgeist of the moment and the transition we are going through. As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways.
"Digital design helps us to stretch the limits of reality, opening the door to a dynamic virtual world where we can explore and create new colour possibilities. With trends in gaming, the expanding popularity of the metaverse and rising artistic community in the digital space PANTONE 17-3938 Very Peri illustrates the fusion of modern life and how colour trends in the digital world are being manifested in the physical world and vice versa."
As we move into a world of unprecedented change, the selection of PANTONE 17-3938 Very Peri brings a novel perspective and vision of the trusted and beloved blue colour family - Leatrice Eiseman, Executive Director, Pantone Color Institute
Being no strangers to the merging of online and offline ourselves, with the recent opening of our new Studio in response to a call from our community for true, tactile experience, the concept behind this year's Colour of the Year feels most resonant indeed.
Video shared from pantone.com/color-of-the-year-2022