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Pantone's Colour of the Year 2024 is Peach Fuzz - a warm, nurturing tone chosen to enrich mind, body and soul.

PANTONE 13-1023 Peach Fuzz has been announced as the hotly-anticipated Colour of the Year for 2024, seeking to "capture our desire to nurture ourselves and others."

The velvety, gentle peach tone is nestled between pink and orange and evokes a sense of calm and "community". After yet another year of global turbulence it's perhaps fitting that such a soothing shade should be selected.

"In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless." - Leatrice Eiseman, executive director, Pantone Color Institute.

As part of the launch activity, Material Source Studio partner Ultrafabrics has once again teamed up with Pantone, bringing to life its bold vision of how colour can transform environments and encourage personal connection through a beautifully rendered dreamscape.

Both Ultrafabrics and Pantone’s Color of the Year celebrate 25th anniversaries next year, and for the corresponding Pantone Color of the Year 2024, Ultrafabrics chose to do something extra special, engaging Belgium-based WeWantMore Studio to design and develop visual concepts that show the warm, tactile peach colour in all its glory.

Using AI as a tool, WeWantMore created an image of a dainty bird perched in its home – a nest made out of Ultrafabrics – surrounded by a dreamscape of flowers. It seeks to embody the very essence of PANTONE 13-1023 Peach Fuzz to offer tactility and comfort.

Ultrafabrics will deepen its collaboration throughout 2024 with ‘The Nest’, a series of global, interactive events. Sharing their expertise on how the Pantone Color of the Year can be implemented in almost any type of space, this offering will also include exclusive palettes incorporating a Pantone Color of the Year inspired shade that can be custom-developed across the Ultrafabrics’ collection range. Together, the brands aim to inspire designers with new ways to approach and utilise any colour in their work.

All images courtesy of Ultrafabrics