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FLOOR_STORY reveals 5 new rugs by 5 distinct creative voices.

FLOOR_STORY reveals 5 new rugs by 5 distinct creative voices.

Credit: Photography by Mark Cocksedge

FLOOR_STORY will return to London Design Festival and Shoreditch Design Week with 5 new rug collaborations, each born from "genuine creative dialogue".

In partnership with Spanish furniture brand Sancal and curated by Trifle* Creative, the Shoreditch showroom will be transformed into a series of roomsets, intimate, lived-in spaces where cutting-edge rug design meets Sancal's playful furniture.

This year marks a new chapter for FLOOR_STORY: 5 designers, 5 distinct practices, 5 rugs, each translating a different creative world into the language of rug-making.

Artist Lakwena Maciver introduces neon shades into FLOOR_STORY's palette for the first time with HOME PEACE, a graphic, arch-motif design in wool poms exploring belonging and rest.

FLOOR_STORY reveals 5 new rugs by 5 distinct creative voices.

Credit: Photography by Mark Cocksedge

FLOOR_STORY reveals 5 new rugs by 5 distinct creative voices.

Credit: Photography by Mark Cocksedge

Coco Lom draws on her daily commute through Hackney for East London Lines, a tufted rug of speckled shapes and contrasting tonal blues and greens inspired by the architecture of the Overground.

FLOOR_STORY reveals 5 new rugs by 5 distinct creative voices.

Credit: Photography by Mark Cocksedge

FLOOR_STORY reveals 5 new rugs by 5 distinct creative voices.

Credit: Photography by Mark Cocksedge

House of Quinn's Julius Arthur works with weave for the first time, hand knotting Arrangement in Nepal from 100% Tibetan wool, an assemblage of brushstroke marks and abrash dye that brings the feel of a painting to the floor.

FLOOR_STORY reveals 5 new rugs by 5 distinct creative voices.

Credit: Photography by Mark Cocksedge

FLOOR_STORY reveals 5 new rugs by 5 distinct creative voices.

Credit: Photography by Mark Cocksedge

Les Keepers' Jogakbo celebrates togetherness through hand-painted linework and patchworking, its clay reds and lemon yellows finished with a cut-and-loop pile.

FLOOR_STORY reveals 5 new rugs by 5 distinct creative voices.

Credit: Photography by Mark Cocksedge

FLOOR_STORY reveals 5 new rugs by 5 distinct creative voices.

Credit: Photography by Mark Cocksedge

POoR Collective's POWER takes its structure from the deck-access architecture of London tower blocks like Trellick Tower, flat woven in Mirzapur, India, as a tribute to the communities who live in them.

FLOOR_STORY reveals 5 new rugs by 5 distinct creative voices.

Credit: Photography by Mark Cocksedge

FLOOR_STORY reveals 5 new rugs by 5 distinct creative voices.

Credit: Photography by Mark Cocksedge

Find FLOOR_STORY at Cairo Studios, 4 Nile Street, London N1 7RF during Shoreditch Design Week. Opening hours: 15–18 September, 10am–6pm daily; Saturday 19 September, 11am–5pm.

Editorial

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