New London HQ for PolyAI by Motive calls on playfulness and connectivity.

Award-winning creative consultancy Motive has transformed the new London headquarters of conversational AI pioneers PolyAI into a brand-led workplace that reflects the company’s premium positioning, inventive culture and rapid growth trajectory.

Located in Paddington, the new workspace builds on an existing Cat A+ fit-out, reimagined by Motive to express PolyAI’s purpose, personality and ambitions through immersive storytelling, bespoke installations and carefully considered spatial design.

Creators of the world’s most lifelike conversational AI voice assistants, PolyAI helps businesses deliver natural, human-centred customer conversations without long hold times or frustrating automated experiences. As the company’s team expanded, the workplace needed to evolve alongside it — becoming a space that could both support the realities of fast-growth and embody the distinctiveness of the brand.

Collaborating closely with PolyAI’s brand and people teams, Motive translated the company’s creative identity into physical form while retaining the feel central to the brief.

“Motive took what we wanted to do with the brand – premium and elevated – and were still able to be creative with it,” said Kylie Whitehead, VP of brand & marketing at PolyAI. “They challenged how we thought about the brand creatively and how we can interpret that in terms of space.”

Visitors arriving into the workspace are greeted by the classic operator phrase “How can I help?”, illuminated against shimmering black tiles inspired by PolyAI’s textured visual identity. Opposite sits a hand-painted timeline charting the evolution of the telephone, culminating in a bespoke London phone box installation — one of several long-held ambitions brought to life through the project.

Throughout the space, Motive created moments that connect PolyAI’s technology to the physical environment in playful and tactile ways. In the boardroom, framed Chladni plates — visual patterns formed by sound wave frequencies — sit above the acoustic wall treatment, referencing the science of voice and communication at the heart of PolyAI’s platform. Nearby, a custom 3D-printed logo constructed from vintage telephone receivers nods to the inspiration behind the PolyAI brand mark itself, with each handset subtly featuring the company logo.

The open-plan workspace was reconfigured to better support the growing team, introducing additional desks, soft seating and a dedicated all-hands area for company-wide collaboration.

Meeting rooms feature bespoke artwork inspired by British colloquial greetings and regional expressions, reflecting PolyAI’s ability to understand diverse accents and speech patterns naturally. Elsewhere, a customisable pegboard installation encourages employees to shape and personalise their surroundings — reinforcing a culture of ownership, creativity and experimentation.

The result is said to be a workplace that 'balances sophistication with personality, translating PolyAI’s technology and culture into a highly immersive environment.' Functional yet expressive, the space captures the company’s ambition to make AI interactions feel more human — while giving its team a workplace that feels unmistakably their own.