"The jewellery shop that thinks it's a pool"; SAINT OF ATHENS & Elizabetta Gavellon create an indoor pool concept for a high-end jewellery store in Mykonos.
"Cosmopolitan and picturesque places like Mykonos tend to trap themselves in a dipole of rigid tradition and forced extravagance", says interior design practice SAINT OF ATHENS. So when it was tasked with creating a solution that "transcends the island’s stereotypes" for client, Italian jewellery brand GAVELLO, no creative limits were set.
On the outside, the space appears to be a typical store. But step inside, and the interior is a whole other story.
GAVELLO nel blu by Saint of Athens and Dive Architects is a jewellery store within a pool...
Light blue tiles, beach balls, striped bolsters, lockers and a pool ladder on the wall create an oh-so familiar ambience and evoke a summery feeling steeped in nostalgia. Mirrors, cushions, display cases and display cones & cylinders (on which someone might even want to hang their towel) serve as practical elements as well as conceptual props that enhance the pool concept.
This fun fit out proves that only a few square metres are needed for interior design to truly show its surreally ingenious side, and for opulent products to acquire a whole new market context.
There's no denying the scheme makes a splash.